It has been years since the Netflix SVOD platform had not encountered such enthusiasm for content offered on its platform. Series Squid Game, available since September 17, continues to earn money and arouse interest, through IRL events such as the opening of a temporary dedicated building in Paris, or quite simply by fueling conversations in schoolyards and on social media. A godsend across the board for Netflix, then. Truly ?
Squid Game, the biggest success of Netflix?
For three weeks, the South Korean series Squid Game, whose 9-episode first season is still available for streaming on Netflix, continues to raise the counters. She not only joined other series like The Bridgertons Chronicle in the list of the biggest hits of the year on the platform, but it could even take the undisputed title of the series at the best launch in its history. In any case, this is what could well have happened if it continues its momentum, and it should already be Netflix’s most popular non-English series.
Such a success obviously offers many perspectives for the future, but the director of Squid Game, Hwang Dong-hyeok, recently said that he currently has no plans for a possible Season 2. However, this does not prevent Netflix from capitalizing as much as possible on this possible new license, in particular thanks to the organization of dedicated events in several large cities around the globe, including Paris last weekend, or scarier in Manila, for example. In short, the phenomenon Squid Game reports to Netflix, but could cost him dearly soon.
When the success of Netflix disturbs
It has been said and repeated, Squid Game is a phenomenal and, above all, international success. His home country, South Korea, is no exception. Korean viewers are indeed numerous to meet in front of their screens … But a little too many perhaps. SK Broadland, an internet service provider in the country, criticizes Netflix for the success of its flagship series of the moment.
The latter declares that for three years, the use of its network by the American SVOD platform has continued to skyrocket, with supporting figures: the traffic generated by Netflix would have increased from 50gb / s (gigabits per second) in 2018, to 1200 in September 2021, a 24-fold increase of the original figure. It is indeed a sacred increase, which would have amplified again since the arrival of Squid Game mid-September.
A lawsuit against netflix
Second largest generator of internet traffic after YouTube in South Korea, Netflix is therefore now being sued by the supplier SK Broadland. The latter wants the platform to participate financially in the increase in the cost of traffic caused by the increase in traffic.
And if Netflix is a giant and that one could at first glance think that it does not risk anything, the firm will still have a lot to do to defend itself. Conversely, other content producers such as YouTube or Apple, it does not pay any royalties to the internet service provider. Bad luck for Netflix, as Korean courts recently ruled that these content producers should all pay their right to access the country’s internet network. So, does it smell bad for Netflix? In view of the length of this kind of trial, we will certainly not have the answer immediately.