November 30, 2021

The IoT in business: what changes in 2021?

Asset tracking is positioned as a promising market in the IoT, but the shortage of components is slowing down all projects in France, according to the Révélations IoT 360 study.

While industry and energy remain the two flagship sectors where IoT deployments are the most important in France, two new categories are emerging in 2021 with the resumption of activity following the health crisis: asset tracking and air quality measurement by smart cities. These two markets represent 9% of the projects studied in the second edition of the Révélations IoT 360 study, conducted by the Media dell’Arte brand, in partnership with the JDN, the IoT World + MtoM Embedded trade fair and the manufacturer Silicon Labs. (read the results of the first study: IoT in French companies: what uses in 2020?).

Sigfox, which is precisely reorienting its activities towards the sale of services, in particular in asset tracking, announced last June a partnership with Coyote in vehicle tracking to prevent theft. “Asset tracking is the market that is starting up the fastest in IoT this year and whose growth has good prospects due to the drop in tag costs and the ease of installation that are announced”, confirms Youssef Kamel, SVP Smart Tracking at the connectivity provider Wirepas.

On the IoT power side, solar is gaining ground compared to last year, going from 6% to 11% of projects powered. For Eric Cariou, co-founder and president of the company Uwinloc, specializing in asset geolocation solutions, “the battery-less side has a greater benefit for large-scale deployments”, the maintenance of objects to change the batteries. being perceived as too restrictive.

Regarding the state of deployments, 2021 was to be the year of scaling up in IoT. A step that has been delayed: only 15.5% of manufacturers declared that they would carry out large-volume deployments in 2021. “The move to scale remains a difficult step to take but the situation will accelerate because, since the crisis health, managers no longer have the same vision: for them it is no longer a question of testing the technology in POCs but of deploying solutions that meet strategic challenges “, assures Nicolas Devos, sales director and IoT expert at the French ESN Open.

The main obstacle identified this year: the shortage of components, which “casts a blur on the study,” says Philippe Grange, director of the study and the IoT World exhibition. Actors are obliged to order their supplies over several years and to plan for a defined number of products so as not to be out of stock. (read our article: Three Tips to Overcome the Semiconductor Shortage in IoT). “All the players are concerned and there is no miracle recipe to face it apart from anticipating as much as possible”, concludes Nicolas Devos, at Open by way of advice.

Methodology : This IoT World + MtoM Embedded / JDN / Media dell’Arte / Silicon Labs survey was conducted from April 15 to September 8, 2021 with company managers, including 43% of executives, 20.5% technical directors, 12% of business line managers, 8% IoT managers, 6% CIOs and 6% R&D directors. They work 26% for start-ups, 20.5% for an SME, 18.5% in a large group and 16.5% for a multinational. As part of the study, around 100 projects were analyzed.