Boom! It’s a cannon shot … or a plane going through the sound barrier. Entrepreneur Blake Scholl launched Boom Technology in 2014 in pursuit of a dream, relaunching the epic of civilian supersonic, eleven years after the abrupt end of the Concorde adventure. He is not an aeronautical engineer, has not yet flown any plane, but he has just won the contract of the century. The airline United Airlines has just placed an order for 15 supersonic planes (and 35 others optional), capable in 2030 of taking 88 passengers from New York to London in three and a half hours. Twice as fast as with a conventional airliner.
So, while the atmosphere of these post-Covid times pushes many city dwellers to find long time, proximity and a less furious and more ecological way of life, some are taking up the speed race of the 1980s. Poitiers, Léonore Moncond’huy, caused a sensation in March by asserting that aeronautics should no longer be part of a child’s dreams. Obviously, this is not the case for everyone.
A very wealthy clientele
United Airlines is seriously considering creating regular lines between America and Europe or Japan, all the same intended for a very wealthy clientele. Because, after twenty years of racing for low prices, performance will be expensive. Especially since Blake Scholl promises that his plane, called Overture, will be neutral in terms of CO emissions2, through the use of biofuels. A luxury market which is not the priority of Boeing and Airbus but that the UBS bank estimates to be able to reach 160 billion dollars in 2040. Japan Airlines has also invested in Boom. The prototype will make its first flight within a year.
In 1986, the Italian food critic Carlo Petrini, offended to see a McDonald’s restaurant set up on the famous piazza di Spagna in Rome, created the “slow food” movement, a more peaceful, closer, ecological and qualitative way of eating. facing the ravages of fast food. Slowness assumed against a world in too much of a hurry, as in the past when Paul Lafargue, in 1880, claimed the right to laziness. This tension is expressed today around environmental issues. Should we make our fast food restaurants, our cars and our planes greener, with new technologies, or put them away in the garage and change society? Meanwhile, it is likely that in 2030 we will be careful, in Boom planes, to serve organic vegetables to the happy passengers.