May 22, 2022

With Decathlon and Adidas, recycle your pairs of shoes to turn them into a sports field

Shoes in exchange for a sports field. Decathlon and Adidas have launched “Collectives”, a major operation across France. Objective: to collect 25,000 pairs of shoes across France in order to recycle them and then create a sports field, can we read on the site of Sports Strategies. The operation runs until February 25.

The Decathlon brand offers everyone the opportunity to drop off their used pairs of shoes in one of its 330 stores. All types of shoes are accepted except crampons. Each sneaker, moccasin or boot will then undergo the same treatment: they will be transported to be sorted, recycled and transformed. Sports Strategies thus explains that their textile part will be sent to the recycling sector while the sole will be crushed, in a French company, and transformed into a floor covering.

It is precisely this coating that will then be used in the construction of the sports field, planned for the summer of 2022. Decathlon and Adidas thus want to develop a new material made 100% from the recycling of shoes.

Photo: Decathlon

We do not yet know in which city this new space will be located, but Decathlon and Adidas have planned to give pride of place to so-called “mainly female” activities such as dance or fitness, which are not easily accessible outside the paying rooms. In a press release, the brand specializing in sports accessories explains that only 15% of users of sports facilities in public spaces are women. In question ? The majority of sports grounds in France are geared towards team sports such as football or basketball, mostly played by boys and men.

With “Collectives”, Adidas and Decathlon want to allow everyone to have access to safe and inclusive spaces. And to convey this message, “Collectives” has a five-star ambassador: Cléopâtre Darleux, goalkeeper of the French handball team and Olympic champion.

“The initiative is important to encourage young girls and young women to practice sport. I would have loved to have access to infrastructures like this and I am convinced that it will help to create new vocations. »

Cléopâtre Darleux, goalkeeper of the French handball team

You have until the end of February to contribute to this great project!