May 22, 2022

The boom in health, sports and meditation apps in times of Covid

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The health crisis and confinements have changed many of our habits. Developers of health and wellness apps have benefited greatly.

While the Covid 19 pandemic has had a negative impact on many parts of the economy, it has stimulated others. And in particular the economy of mobile applications. Due to successive lockdowns, we spent more time in front of our screens, and app developers took advantage of this opportunity.

App Annie, a company specializing in mobile data analysis, has taken a look at the health and well-being sector. In his report State of Mobile 2022, she tells us that downloads of health and fitness applications have increased from 565 million to 811 million during the second quarter of 2020.

A date which coincides with the closing of the sports halls. According to the study, the total number of downloads rose to 2.48 billion in 2021, compared to 1.97 billion in 2019. While these figures have stabilized since then, the general trend is clearly towards growth at the start of this period. year 2022.

While fitness has been hugely popular for several years now, it is the meditation sector that has benefited the most from the crisis. The successive confinements have naturally revived the debate on mental health, the opportunity for these applications to find a new audience. Calm, Headspace, Meditopia, Insight Timer… So many names that have become familiar to Internet users.

For example, the Calm and Headspace applications alone generated $205 million in 2021. During the crisis, Insight Timer recorded the largest average time spent per session among users. The outlook for the sector looks bright.

Headspace has adapted to different audiences. © Headspace

Headspace has adapted to different audiences. © Headspace

App Annie’s report lets you discover the most downloaded apps in each country. Unsurprisingly, the one (related to health) that sits in first place with us is TousAntiCovid.

Different activities according to age

The demographic differences are quite marked. Health and fitness applications have particularly appealed to millennials (or Generation Y). In 2021, they are the main users of this type of app, all regions combined.

We also learn that Generation X and baby boomers are more oriented towards so-called “self-quantification” applications: pedometers, diet or hiking aids, for example.

Generation Z, younger (late 90s to today), is more focused on women’s well-being and health. This last sector, called “femtech”, is growing rapidly. There are, among other things, applications to follow your menstrual cycle in order to know the date of your next period and your ovulation period.

The Flo Period Tracker application has conquered a mainly young audience. © Flo Period Tracker

The Flo Period Tracker application has conquered a mainly young audience. © Flo Period Tracker

This generation is particularly targeted by developers. She is more reactive to outings and does not hesitate to try new concepts. It is therefore she who should define the major trends in the sector in the years to come.