New Holland Agriculture announced today that it is one of the official sponsors of the Tour of Italy 2022. The brand will accompany the best cyclists in the world on the roads of Italy and elsewhere during the 21 stages of the first Grand Tour de la season.
” We are really excited about this sponsorship. New Holland is known for its extensive network and the close relationships the brand has with its customers. Thanks to this collaboration, during the three weeks of the Giro, we will be alongside the many fans and rural communities who follow this race with passion. We will join them on the roads of the country to encourage with them the best cyclists in the world as they pass through the Italian cities and countryside. “said Sean Lennon, Vice President Europe New Holland Agriculture.
As part of the great cycling Tours, prestigious stage races that take place over three weeks, the Tour of Italy or Giro will inaugurate the season. It will be followed by the Tour de France and in the process by the Tour of Spain also called Vuelta. Created in 1909, the Italian competition will be in 2022 the 105th of the name. This edition will start from Budapest on May 6th and will stay in Hungary for the first three stages before returning to the Italian roads. This Tour of Italy 2022 will end on May 29, when the riders will cross the finish line after 21 grueling stages.
” Sponsoring the Giro d’Italia couldn’t be more logical for New Holland “, added Carlo Lambro, President of New Holland Agriculture. ” What’s important is that he shares with New Holland the values of power, innovation, determination, passion and sustainability, which are at the heart of everything we do. Through this collaboration with a sporting event followed around the world and with many fans in farming communities, New Holland will gain even more visibility and will thus be able to communicate on the innovations, advanced technologies and performances offered to its customers. “. Matteo Mursia, Sales and Partnerships Director of RCS Sport, said: ” We are really proud to announce this partnership with New Holland. The Giro d’Italia takes place in the Italian countryside and crosses many rural localities. It is an ideal platform to give visibility to Italian excellence, to the country’s industrial districts and to a historic brand as prestigious as New Holland. It is a sporting, social and cultural event, which has the pleasure of sharing with its partners values such as passion, emotion, joy and effort, while paying particular attention to the environment, sustainability and people.” During the period preceding the Giro, New Holland will organize for its customers, its dealers and its employees, a rich program of initiatives and communication operations in relation to this sporting event.