July 1, 2022

Direct mountain. Union Sport & Cycle and Caisse d’Epargne Rhône-Alpes extend their partnership until 2024

On the occasion of Ski Force Pro, the professional ski testing event organized by Union Sport & Cycle in Méribel, the latter and the Caisse d’Epargne Rhône-Alpes took the opportunity to renew their agreement initiated for two years in 2015. A renewal signed in the presence of Laurent Micol, director of the corporate mountain agency of Caisse d’Epargne Rhône-Alpes; Dominique Serrano, director of the Maurienne Tarentaise group of Caisse d’Epargne Rhône-Alpes; Morgan Redouin, President of the USC Mountain Commission; Julien Gauthier, vice-president of USC.

This partnership reaffirms Caisse d’Epargne Rhône Alpes’ commitment to mountain and ski industry professionals. Strongly established in the Alpine furrow and with players in the sector (ski lifts, communities, companies, craftsmen, traders, etc.), it fully plays its role as a regional cooperative bank, a strategic partner for players in the economy, by supporting their growth. and their transformation.

The USC, for its part, wishes to take advantage of this partnership to continue to work to promote mountain players and to organize unifying events for the sector. The professional trade union organization of the economic sector of sport carries the voice of companies and trade in sport, leisure, cycling and active mobility on all subjects concerning them, from vocational training in the branch to the impact economy of the sector.

For these two entities, this agreement is a great opportunity to create greater synergy with companies in the sector and thus contribute to the dynamism of the sector in the territory.

As of January 7, ski areas in France have experienced at this stage of the season attendance almost equivalent to the three years before the crisis. Photo The DL/ Thierry GUILLOT

The stations did not wait for the end of the Covid to go up the slope

Despite the double virus wave, an unfortunate Christmas calendar, the climate shock on New Year’s Eve and the English banned from staying for a month, the snow economy has almost returned to pre-crisis levels. . Slaloming between the obstacles, the resorts posted a slight decline of 5.5% occupancy a third of the season. But some actors are doing better than two years ago.

Omicron is on the verge of retreating, but the contaminations have sometimes decimated the workforce of the ski lifts, with 10% absenteeism on average and overtime in shambles to limit the closures of devices. In the end, the massifs and their economy, in their great elasticity, did not wait for the end of the Covid to begin their resilience.

As of January 15, i.e. a third of the season, according to the dashboards of the G2A cabinet, for the National Association of Mountain Resort Mayors (ANMSM), the France mountain destination shows an occupancy rate of…

To read : The stations did not wait for the end of the Covid to go up the slope