May 24, 2022

Andalusia, European sports region 2021, offers the sponsorship of the Vuelta

The Ministry of Education and Sports of the Junta de Andalucia presented at a press conference the sponsorship of the Vuelta a España 2021 which will be held from August 14 to September 5.

Andalusia official sponsor of the Vuelta ciclista a España

This sponsorship was presented at a press conference in the presence of the Secretary General of Sport, José María Arrabal, and the Director General of Unipublic, the organizing body of the Tour of Spain, Javier Guillén. Former professional cyclist and Barcelona 92 ​​medalist José Manuel Moreno Periñán was also present.

The Secretary General of Sport, José María Arrabal, the General Director of Unipublic, Javier Guillén, and the Barcelona 92 ​​medalist, José Manuel Moreno Periñán.

The race will be held from August 14 to September 5, 2021. La Vuelta is the last of the cycling “Grand Tours” such as the Giro d’Italia or the Tour de France.

Andalusia as the European sports region 2021 will host 5 stages of the Vuelta.

Thanks to this agreement, the image of Andalusia as a European sport region will be present on the official website of La Vuelta, in different formats, as well as on its social networks and at stages of the race. There will also be a ‘Vive Andalucía’ vehicle, personalized and promotional.

The Tour of Spain in chiffres

This year, 1130 accredited journalists from 341 media of 34 nationalities will be mobilized. The event is covered in 190 countries with 14,300 hours of television (data from La Vuelta 2018). La Vulta thus has an audience of 158 million people, an average audience of 4.2 million.

The five countries in which the Vuelta is followed the most with Spain, are Colombia, the Netherlands, Belgium and Germany.

On the Internet, La Vuelta’s videos have accumulated 25 million views and a community of over one million followers on social networks.

Andalusia, European sports region

ACES Europe has designated Andalusia as the first European Sport Region for this year 2021. Andalusia’s privileged geographical location makes it the ideal place to practice a wide variety of sports, from kitesurfing in Tarifa to winter sports in the region. Sierra Nevada, passing through the events that take place throughout the year. All this makes the Andalusian community a top-level tourist and sporting destination.

During this year, sporting events such as European Football Championship, La Vuelta, Titan Desert, Badminton World Championship, which will be held in Huelva in November, have been or will be organized.

Andalusia as official sponsor of the Vuelta is a chance and a way for the community to realize “that it can have its own personality within Spain and that it can be a driving force with the rest of the communities to sell Spain to the world, ”said the secretary general of sport at the press conference.