The inexpensive baguette has ignited the powders. Michel-Edouard Leclerc, at the head of the supermarket network of the same name, announced to block the price of the baguette at 29 euro cents for a period of at least four months in order to support the French facing the return of the ‘inflation.
“We think it is a symbolic product, a flagship product, a marker of inflation,” he said Tuesday January 11 on RMC.
Overwhelmed by the rise in the price of raw materials, the industry was quick to react. Cereal growers, millers and bakers, as well as the National Federation of Farmers’ Unions (FNSEA), the leading agricultural union, denounced in a joint press release “prices that deliberately destroy values” and a “demagogic” campaign.
Yes, blocking the price of the baguette at 0.29 euros is quite a symbol! The baguette is a benchmark for the evolution of prices and purchasing power for consumers: investing in this marker allows us to reassure our ability to remain accessible to as many people as possible. pic.twitter.com/G4DAOAkIhI
– Michel-Edouard Leclerc (@Leclerc_MEL) January 12, 2022
“How many bakers [Michel-Edouard Leclerc] is he going to kill with his wand of appeal to 0.29 €? ”asked the president of the National Federation of Farmers Unions (FNSEA) Christiane Lambert on Twitter.
“I don’t understand how it is possible to make a good product, which is nutritious for the consumer, at this price. I have the impression that we are going back thirty years. And we, craftsmen, we cannot survive with a 29 centimes baguette ”, commented on CNEWS Grégoire Baron, baker at La Montgolfière (Paris 17th)
The average price of the baguette in France in 2021, according to INSEE, is 0.90 euros.
In addition, France submitted last year the candidacy of this French specialty to become part of Unesco’s world heritage.