January 25, 2022

Netflix launches Tudum, the new site that shows behind the scenes of your favorite shows and movies

After launching its mini-site to publish each week the rankings of the most popular series and films around the world, Netflix launches Tudum, the site on the behind the scenes of the contents of the streaming service, with its share of anecdotes, but also some advices.

Tu-dum!

Tu-dum ! // Source : Netflix

Netflix loves its subscribers and doesn’t want to let them go. So for this, the video streaming service continues to offer them content full of new and unseen every month, a new Netflix Games space and functions to retain them and prevent them from wanting to go elsewhere if the grass is greener like “Launch a title”.

So that they want to consume content and make it known, it was recently the possibility of creating short humorous clips to share on their favorite series or films or even the Direct channel to do like linear TV. To titillate their curiosity, the launch of Top 10, a site to find out about the most popular content in the world and find ideas for programs to watch. And a new idea has sprouted: a behind-the-scenes content site.

A site for Netflix fans

In the fall, Netflix hosted its very first fan event titled ” Tudum», In homage to the famous introductory jingle of the original contents. Here comes Tudum, the official site. Netflix wanted it for ” deliver never-before-seen details about the stories that make you tick. “

The Tudum site offers anecdotes, news and behind the scenes of the most popular series

The Tudum site offers anecdotes, information and behind the scenes of the most popular series // Source: Netflix

Clearly inspired by pop culture, the site wants to offer the latest information on house series (and movies too), relevant information to learn more about the stories, the actors, the anecdotes of creation and shooting. But it will also be a question of distilling ideas and tips around favorite series to find, for example, a striking playlist, knowing where to find the outfit of a particular character, how to create a recipe or an object from flagship content.

Information also according to your tastes

For the moment, the site is only available in English and notably offers a focus on The Money Heist , some explanations on the new upcoming season of The Witcher —Whose designer has revealed to us some design elements— and on learning the sword by Henry Cavill for example, or even knowing everything about Paris seen inEmily in Paris who also signs his return. It is also possible to watch unpublished videos, have recommendations on your type of favorite programs, etc.

A Tudum video explaining Henry Cavill's sword training for The Witcher

A video of Tudum explaining the learning of the sword by Henry Cavill for The Witcher // Source: Netflix

The display of the site and its contents are also adapted to your tastes. You identify yourself and the information put forward will also be based on recommendations made for you. But it’s also an opportunity to find out what interests Netflix fans who come to take a look atTudumwith a section on the most popular series and films of the moment.

Once again, Netflix is ​​finding a way to promote its programs in a fun and informative way, while maintaining the personalization of the content that is its strength. A new tailor-made site to be sure that the viewer remains in front of his screen (s), and always on Netflix.

With season 2 of “The Witcher” which arrives on December 17th, and after the animated series “Arcane”, taken from the universe of “League of Legends”, Netflix returns to its passion for…
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