July 2, 2022

It’s official, your movies / shows will start later in the evening

There was a time in the old days when family gathered in front of the television set on Sunday evenings at 8:30 p.m. After an advertisement for the Carte Noire coffee (“Try to remember…“) Then the music In The Stone from Earth Wind & Fire, we could finally enjoy the big party Sunday Cinema on the first channel. For several years now, this timetable (from “prime time“) Slipped around 8:45 pm, then got closer to 9:00 pm, before overtaking it for some time now …

The “prime time” always later

Inadvertent shifts which are obviously not to the liking of viewers, with the added bonus of programs and / or films which sometimes start 10, 15 or even 20 minutes late compared to the schedule listed on the TV program. Also, various television channels have decided to officially delay the start of their prime time, starting January 8.

In fact, nothing should really change, with evenings that will start again and again around 9 p.m., but it is now confirmed that the evenings on France 5 will start at 9 p.m., just like on the Canal + side, and at 9:05 p.m. on CStar. For their part, TF1, France 2 and France 3 will begin their evening at 9:10 p.m. A way for the different channels to formalize a delay that had been established for a few months now, the “primes”Never really starting on time, but with a systematic delay of a few minutes

According to a study by the CSA (from December), if France 5 or even L’Equipe are among the good students, with an evening that begins a little before 9 p.m. or even at 9 p.m., on the side of the dunces, we find TF1, C8 and TMC. Indeed, driven by very strong emissions in “access“, And often directly, the latter do not hesitate to postpone the start of the premium. At TF1, we generally start at 9:12 p.m., while C8 does not hesitate to shoot until 9:19 p.m. on average. On the TMC side, it’s even worse, with a bonus that starts at 9:22 p.m. Note that the premium schedule is announced at 9:05 p.m. on most channels, and at 9:15 p.m. on C8 and TMC.

Image: CSA (study carried out from September 11 to 17, 2021)

Obviously, on the viewer side, these systematic delays have been widely singled out for a few months (years?) Now. In 2022, the channels should therefore comply with the reprimands of the CSA, concerning the gradual shift in early evening hours, with sometimes (very) significant delays compared to the times displayed in our favorite TV magazines. You have been warned.