After announcing its development in the luxury hotel industry with the launch in 2023 of its first hotel, the Orient Express brand wishes to assert its positioning in the art of living and luxury and will inaugurate on July 15 a corner of 120 square meters on the ground floor of the Samaritaine.
The opportunity for Orient Express and its vice-president Guillaume de Saint Lager to present a first collection of travel objects. “Through it, it is all the expression of an art of living according to Orient Express which is revealed to the public, he explains. An idea which joins the vision of the founder Georges Nagelmackers, first to put forward the talented craftsmen and unique know-how, and which today unveils eighteen collaborations with creators and artisans around cultural items, fashion accessories, art and design objects offered in limited editions . “
Entitled “Steam Dream”, the collection will put in the spotlight talents, for some contemporaries of the legend Orient Express, such as Duvelleroy fans, the British Smythson leather goods or the Au Départ luggage, with which Orient Express has collaborated around a line of tailor-made bags, accessories and lounge trunks.
“A natural association between our two houses,” explains Guillaume de Saint Lager, both nurtured by a powerful railway imagination, Au Départ having even started its history with the opening of a first store located just opposite the Gare du North to Paris. “
Other brands such as Maison Bonnet, a specialist in buffalo horn glasses popular with celebrities, will participate in the operation, with the decoration and house brands Trudon, Dumas Paris, Francesco Maglia, Bernardaud and Casarialto completing the campaign. battalion of collaborations.
In addition to the space designed by the Samaritaine by designer Hugo Toro, Orient Express recently unveiled its new site, on which you can discover its online magazine. High-Life and access from July 15 to its e-shop area which presents all the brand’s collaborations. “A first chapter, concludes Guillaume de Saint Lager, called to open others.”
All rights of reproduction and representation reserved.
© 2021 FashionNetwork.com