May 24, 2022

Neiman Marcus appoints fashion and lifestyle director

Translated by

Clementine Martin

Published on

June 18, 2021

While commercial activity is booming across the Atlantic, here is an appointment that should interest the export directors of European brands. The American department store chain Neiman Marcus announced on Thursday the arrival of Lisa Aiken as fashion and lifestyle director. The latter previously held the position of Fashion and Purchasing Director at Moda Operandi.

Neiman Marcus appoints Lisa Aiken as Fashion and Lifestyle Director. – Neiman Marcus

This job creation is part of the reorganization of the company’s merchandising and planning teams. Lisa Aiken will take up her post on August 9 and will be responsible for supporting Neiman Marcus in its takeover, which has already begun with the addition of nearly 50 emerging or recognized brands to its portfolio, the launch of 20 exclusive offers and capsules and the implementation of place of unique experiences with existing partners since this spring.

More specifically, Lisa Aiken will be responsible for providing her expertise to identify emerging brands, discover new trends and identify new services in the fashion and lifestyle sectors. She will report to Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus Group.

“We were looking for an international fashion leader, a digital native to help accelerate the growth of Neiman Marcus’ brand portfolio in a new perspective,” summarizes Lana Todorovich. “I look forward to working with the teams and our partner brands to create an avant-garde and exclusive experience for Neiman Marcus customers,” says Lisa Aiken.

Neiman Marcus announced a few days ago his intention to acquire the technology start-up Stylyze, aimed at improving the online shopping experience and founded in Seattle by an all-female team. As a reminder, the department store chain came out of its bankruptcy proceedings in September, after declaring itself insolvent at the height of the Covid-19 pandemic.

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