Made in Paris – Les sacs Aswad

It is in the 19^e that Sonia Ahmimou designs her leather goods which won Andam awards last summer, supporting young designers and the fashion arts.

Created in 2015 by Sonia Ahmimou, the leather goods brand Aswad – “black” in literary Arabic – has made a name for itself with its bags as functional as they are refined, embossed with the name of the brand in Arabic.
© DR

Through Vicky Chahine

Published on 11/19/2021 at 3:00 p.m.

C’is a corner of the north-east of Paris which has moved a lot in recent years. On the Pantin side, there is the BETC agency recently joined by the 19M which brings together Chanel’s Crafts. Side 19^e, large industrial buildings welcome craftsmen and designers who shape today’s fashion like Marine Serre.

And Sonia Ahmimou, whose brand Aswad, created in 2015, received the Fashion Accessories award last summer from Andam (the National Association for the Development of the Fashion Arts). It is in this space of about fifty square meters that she designs her collections and makes them. “We manufacture three quarters of the collection here, the rest in a workshop at 12^e arrondissement. This makes it possible to control the quality of the products and to master the int …

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