May 24, 2022

Instagram is organizing a pop-up for Paris Fashion Week!

The famous Instagram app is installing a pop-up for Men’s Fashion Week, which takes place in Paris from January 18 to 23! We tell you everything.

Instagram democratizes Fashion Week with its new pop-up installed in Paris. An interactive and creative installation that has many surprises in store for us! MCE TV tells you more.

Le pop-up d’Instagram

This week, the fashion capital is hosting the Paris Fashion Week men’s fall-winter 2022-23. From January 18 to 23, 75 houses will parade their army of models to present their new creations. Eh yes.

But because of the Covid-19, this edition of Paris Fashion Week is not going as usual. Without too many surprises! Indeed, this year again, the organizers had to mix the digital with the physical to present a show worthy of the name.

Besides, the Instagram app has gotten its hands dirty. Indeed, the famous social network presented its creative pop-up which aims to democratize Fashion Week.

For this pop-up installed in Paris, Instagram entrusted the artistic direction to Jean-Jacques Ndjoli. The latter responds to the pseudonym of @ndjolijean on social networks.

Thanks to this space, Instagram encourages users of the app to create content in an extraordinary setting. The facilities are also accessible to everyone. Eh yes !

Just get to space Cultural Exchange Dover Street Market. (at 35-37 rue des Francs-Bourgeois, in the Marais)

Be aware that the Instagram pop-up remains open to the general public from 11 a.m. to 7 p.m. And this until next January 23! The ephemeral space has been baptized «Instagram IRL by Jean Jeacques Ndjoli.

How to take advantage of it?

The new Instagram space is therefore open to the general public from January 18 to 23. To take advantage of it, just go during opening hours. Or from 11 a.m. to 7 p.m.

As a reminder, wearing a mask will be mandatory. A health pass will be required to enter. Without too many surprises.

Also be aware that the Instagram pop-up can only accommodate 30 visitors per hour. The group will then be able to visit the universe imagined by Jean Jacques Ndjoli. This gauge allows visitors to enjoy an experience creative in optimal conditions. Eh yes !

Moreover, the latter will be able to stroll through a labyrinth made up of 5 different rooms. Just that. The entrance immerses us in a warm atmosphere inspired relatives and brother of the artistic director.

You then access a room carpeted in red. Photography enthusiasts will then be able to take a picture of two red spheres that they do not risk pass by as they are imposing.

The next space is lined with mirrors and takes us into another room with yellow walls covered in acoustic foam. In this room, visitors can take their picture on a pretty designer sofa placed in front of a mirror.

Finally, the last space is in partnership with Vip Box. It reminds us a lot of a professional photo studio. Visitors will then be able to create original content. Like gifs, videos or 360° shots.

A great experience not to be missed! So you know what you have to do. It’s your turn !