Today, Umbro unveiled a collection of new goalkeeper jerseys for the 2021-2022 season from Stade Malherbe Caen, Stade de Reims and En Avant Guingamp.
In an attempt to renew the offer of goalkeeper jerseys, the equipment supplier has decided to play the card of lifestyle with colorful polo-cut jerseys potentially portable off-court. Jerseys that will be worn by goalkeepers on Ligue 1 Uber Eats and Ligue 2 BKT pitches and on sale between € 60 and € 90 depending on the club.
“These unique jerseys developed by the English equipment manufacturer once again testify to his creativity, his authenticity, and his unique heritage since they are directly inspired by Jorge Campos, the emblematic Mexican goalkeeper dressed by Umbro in the 90s, very noticed at the time because of its eccentric dress style ” specifies the press release. “These surprising swimsuits then, and still today, feature original graphic designs made up of various abstract and multicolored shapes. “
The goalkeeper jersey, the future “eldorado” of club and equipment supplier merchandising? With this initiative, many fans will ask their clubs and equipment manufacturers to express their creativity and originality on the goalkeeper shirt rather than on the home, away, third or even fourth shirts.
Will these goalkeeper jerseys quickly find their audience, offering a potential growth driver for brands and clubs?
Stade Malherbe Caen (1 jersey): original artistic gold print on a black background.
Stade de Reims (2 jerseys): one yellow jersey, the other green
“They are directly inspired by a reinterpretation of the jersey of Jorge Campos (Mexico), incorporating Aztec elements and references such as the sun surrounding the club logo and the lightning in connection with the personification of the god Tlaloc; a mythical being dressed with splendor and wearing a headdress of multicolored feathers. “
Forward Guingamp (3 jerseys): royal blue / pink, green / yellow and yellow / black.