November 29, 2021

In Guingamp, the L’Orange Bleue gym has regained its tone and wants to grow

Guillaume, one of the coaches of L’Orange Bleue in Guingamp, guides and advises athletes. © LLF

Closures related to containment are not forgotten, because they have left traces. But the L’Orange Bleue gym, in Guingamp, has regained energy since the reopening last June. Its manager, Alexis Fillon, smiles broadly as he welcomes the members who, as we have seen, are arriving in large numbers in the room this week to work out.

In the Top 10 in France in June

Deprived of their hall for “too long”, the athletes awaited the reopening last June with great impatience. Many of them pushed open the door of the establishment. “We had a very good comeback in June. Many people came back and we even had the chance to make a Top 10 in France, in terms of the number of subscribers in the month of June, among the 400 Orange Bleue theaters in France, ”says Alexis.

Enough to give heart balm to the Guingamp team. The summer was also good and in September “we had another good performance, again exceeding our June record in terms of new subscribers. It feels good, it’s a sign that our work is paying off ”.

The room has regained good momentum and wants to “continue to grow”. In particular, by offering personalized follow-up to members and group lessons “which are increasingly working”, under the guidance of coaches Guillaume and Prune.

Objective: more than 1000 members

Who is the audience at l’Orange Bleue? People of all ages. Everyone comes looking for the practice they want. Group lessons, cardio, weight training… Up to the accompaniment to regain walking following an accident. Lots of regulars too, “who come every day and who are the sun in the room”, relishes Alexis, who insists on the proximity that quickly sets up with members.

If the room is not full, it’s on the right track. In any case, the manager hopes to exceed 1000 members early next year. A great challenge, when we know that the majority of cinemas in France have between 700 and 850 members.

A Black Friday offer

The current Black Friday offer (from November 26 to 29, 2021), with very advantageous prices on 12-month and 27-month subscriptions, should allow us to get closer to this goal of one thousand members.

An improvement to make “forget” the months of closure because of the Covid, which hurt the gym, as moreover to most associations of the territory: “We lost 60% of our members during the second confinement, sighs Alexis. I would like to take this opportunity to say thank you to all our members who sent us messages of support during the closure and who were there when it reopened ”.

Guingamp’s Orange Bleue has therefore rediscovered its colors, also firmly supported by the parent company, based in Rennes.

L’Orange Bleue in Guingamp. Bellevue area in Ploumagoar. Phone: Hours: Monday, Tuesday, Thursday and Friday, 9:30 a.m. to 9 p.m. Wednesday from 5 p.m. to 9 p.m. Saturday from 9:30 am to 12:30 pm Free access from 6 am to 11 pm seven days a week.

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