January 23, 2022

Lotus Herbals Strings to Malaika Arora as Lotus Herbals YouthRx Brand Ambassador

The campaign will start from December 15

Lotus Herbals hired actor Malaika Arora as an ambassador for its Lotus Herbals YouthRx brand and its line of natural anti-aging skincare products. As part of this two-year association, Arora will be present in the brand’s multimedia campaigns through television and digital. The campaign will start from December 15th. “Lotus Herbals Youth Rx is a symbol of green beauty and our line of scientifically researched natural products redefines the anti-aging category. We are happy to have such an impressive celebrity who resonates with the ethics and values ​​of the brand, ”said Nitin Passi, Deputy Managing Director of Lotus Herbals.

With Arora on the board, the brand’s message would focus on aging as a natural process and the benefits of using anti-aging skin care products formulated with natural ingredients. Arora embodies the brand’s ethics with its commitment to a healthy lifestyle, he said in a statement. Lotus Herbals Youth Rx plans to leverage its extra ordinary popularity, to reach ambitious consumers across India.

The brand will also run a TVC with Arora on top performing GEC channels and mega-properties on major national and regional shows, he said. To showcase the new brand ambassador, the campaign will also run on all social media platforms such as Facebook, Instagram, Twitter and YouTube.

“I am delighted to partner with Lotus Herbals YouthRx as their products are free from parabens and artificial preservatives, are not toxic to the environment and are tested on Indian skin. My need for younger, healthier looking skin was finally met by Lotus YouthRx, ”said Arora.

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