May 17, 2022

Eight Russian clothing and accessory brands that conquered Hollywood

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1. Lesyanebo

In 2014, aspiring designer Olessia Chipovskaya divorced, and thought about how to earn money to support herself and her daughter. Olessia launched her Instagram account and began selling tailored suits with skirts, ruffled dresses, beaded brooches and veiled hats.

Over the years, the confidential brand has grown into a successful business, with oversized basic tailors in various shades making up the best-selling models.

In 2019, one of them was worn for the first time by Gigi Hadid – now these clothes are also sported by Heidi Klum, Tina Kunakey, Natalia Vodianova and other stars.

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2. Ulyana Sergeenko

This brand of dresses with a “Russian character” bears the name of its founder, fashion designer Ulyana Sergeenko, originally from Kazakhstan. It was created in 2011 – a year later, Ulyana presented her collection at the Théâtre Marigny in Paris on the Champs-Élysées.

Previously, she had successfully graduated from the Faculty of Philology of St. Petersburg State University, become a star of street style Russian and to marry Russian billionaire Danil Khachaturov, the former chairman of the Rosgosstrakh group of insurance companies (they divorced in 2013).

In 2015, the brand became the only official Russian participant of Haute Couture Week in Paris.

Vologda’s lace outfits, made with ancestral Russian hand-embroidery techniques, and inspired by folk ornaments and Soviet aesthetics, have not only attracted Russian celebrities.

Ulyana Sergeenko’s clothes have been worn by Lady Gaga, Dita Von Teese, Beyonce and many more.

3. Yanina Couture

“Fashion house Yanina is looking for what Parisiennes of the fifties went to the great Dior for – for a beautiful dress wrapped in luxury and adoration”, we read on the website of this brand of airy romantic evening dresses adorned with embroidery, popular among Hollywood stars.

Initially, the house was an ordinary small studio in Saratov (Volga), created by designer Yulia Yanina in 1993.

As a child, Yulia dreamed of dressing the dolls her father brought her from abroad; now, the designer dresses Gigi Hadid, Emma Roberts, the star of the Turkish series Meryem Uzerli and dozens of other personalities.

4. Rasario

Originally from Abkhazia, Rassida Lakoba wanted to become an architect, but after school her parents sent her to study in Moscow at the Academy of National Economy.

After graduating in 2012, she set up her own mini-studio, which quickly became popular with Russian celebrities; after being featured at Paris Fashion Week in 2016, it rose to fame around the world.

“This is evening fashion in the modern sense of the term: we have a very complex, but laconic cut, thanks to which the products do not look classic. We always remain true to our DNA: aesthetic beauty, femininity and sexuality in an elegant reading ”, explains Rassida about the dresses of his brand.

Sophisticated strapless dresses, sequined dresses, crinkled fabric and open shoulders have already wowed Jennifer Lopez, Heidi Klum, Katy Perry and Ariana Grande.

5. Walk of shame

Coming home in the early morning after a crazy party – that’s how you can describe the clothing style of designer Andrei Artemov from Ufa (capital of the Republic of Bashkortostan, southern Urals), who launched his own brand in 2011.

Artemov had previously worked as a fashion editor for the Russian version of the magazine The official and as a stylist at Russian fashion shows. For his first parades, he invited exclusively his friends from social circles, and some of them began to buy dresses – thanks to word of mouth, all-Moscow began to wear with the clothes of Artemov, followed by foreign stars.

Walk of shame is particularly popular in Japan; Rihanna, Katy Perry and actress Elle Fanning are among the Hollywood stars who have embraced the brand.

6. German Kabirski

Unusual earrings, rings and bracelets with rough stones have been coming out since 2016 from the hands of German Kabirski, originally from Dagestan, in the Russian Caucasus.

Since childhood, he dreamed of becoming a painter, but in his youth he injured his hand, which is why he could no longer draw. He creates all the sketches in metal or wax, and cites Kandinsky among his main inspirers.

“I like to find beauty in ugliness, surrealism in everyday life, dreams in reality. I do not separate them from each other ”, explains German about the concept of his jewelry.

The artist’s jewelry is worn by Selena Gomez, Kylie Jenner, Lady Gaga and Nicki Minaj.

7. Alena Akhmadullina

The designer founded the most “fabulous” Russian brand in 2001. All collections are based on dresses inspired by Russian and foreign fairy tales, such as the Fly-Tsikatouche, The Nutcracker, the tales about the Bird of fire and the Gray Wolf, etc.

“Nine years ago (2006) we turned to one of the best marketing agencies in the world with a mission to shape the brand’s DNA. They researched the brand, asked about my favorite artists, books, movies. […] As a result, they proposed to use the idea of ​​Russian fairy tales and, in particular, banned images from Soviet culture, because they are associated with the mass market. The proposed concept completely coincided with my ideals ”Akhmadulina said in an interview with the daily Knowledge.

Already in 2005, Alena presented her collection in Paris, and this is how dresses and suits with abstract prints then appeared all over the world. Since then, Akhmadullina has designed costumes for the opening ceremony of the Vancouver 2010 Olympics, for the Cirque du Soleil show JOEL in 2015, and has developed a clothing collection for Barbie.

Akhmadullina’s clothes are worn by Mick Jagger’s daughter Georgia May, actress Jessica Williams, Naomi Campbell, Eva Green and Patricia Kaas.

8. Gosha Rubchinsky

Sweatshirts with Cyrillic inscriptions, loose Burberry-style checked shirts and long-sleeved sweaters with the Slavic symbol kolovrat – it is thanks to these attributes that a former hairdresser from Moscow conquered catwalks all over the world.

Before being shot into stardom, he was a costume designer in one of Russian director Kirill Serebrennikov’s films, Playing the victims, then created the costume of the skaters in the movie Indigo by Roman Prygunov. Then he realized that he wanted to dress “a real guy from the neighborhood”, and in 2008 he presented his first collection of clothes at the stadium in Moscow’s Sokolniki Park. The models were his pals, skateboarders, unpretentious guys and just neighborhood dudes, all balling to zero – like everyone’s just coming out of a ’90s rave.

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After the parade, Gosha was noticed by foreign journalists, his brand joined the holding Like boys, thus becoming the only Russian brand in this family.

Rubchinsky has collaborated with Burberry and Adidas and dedicated part of his collection to the 2018 FIFA World Cup in Russia. In 2018, he closed the brand with the name Gosha Rubchinsky and founded a new one called Rassvet ne za gorami (“Dawn is not far”), which not only designs clothes, but also paints skateboards. .

Admittedly, skateboarders are not his go-to audience – among the brand’s most famous fans were Justin Bieber, Rita Ora, Ryan Gosling, Rihanna, Kanye West and many more.

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