January 23, 2022

Deepfakes: a real problem

Deepfake scams are becoming more common, thanks to a number of free apps that are only a Google search away …

“Do you want to see your best friend, colleague or boss dance?” ”

“Have you ever wondered what would you look like if your face was swapped with that of your friend or a celebrity?” ”

The same app has been advertised differently on dozens of adult sites: “Create p * rn Deepfake in a second,” the ads read. “Deepfake anyone.” There is something to be cold in the back!

Crédit:The World Economic

What exactly are Deepfakes?

The word Deepfake is a mixed word, made up of “deep learning” and “fake”.

Underlying this ‘fake’, or man-made, material is ‘deep learning’ – a part of artificial intelligence, or AI. AI generates detected content patterns through deep learning and these cause the computer program to create new realistic images.

DeepFakes are already a problem

With the genius of the technology out of the bottle, many online security activists, researchers and software developers say the key is securing the consent of those who are being faked, although that’s easier said than done. ‘to do. Some advocate a more severe approach to synthetic p * rnography, given the risk of abuse.

Non-consensual Deepfake p * rnography represented 96% of a study sample of more than 14,000 Deepfake videos posted online, according to a 2019 report from Sensity, a company that detects and monitors synthetic media. He added that the number of videos online was doubling roughly every six months.

The vast, vast majority of the damage done by deepfakes right now is some form of digital gender-based violence, ”said Ajder, one of the study’s authors and head of policies and partnerships for the AI ​​company Metaphysic. , adding that her research indicated that millions of women have been targeted around the world.

What about the laws?

Current laws targeting fraudulent identity theft were not designed for a world with Deepfake technology, and efforts at the federal level to update these laws have so far failed. Several also claim to protect discriminatory parodies and other freedoms of expression that could go beyond ethics.

The widespread adoption of this type of law could create significant dissuasive effects in the long term. But technology is moving so fast that lawmakers will likely always be late. That’s why we’re going to have to rely on technology to protect us from a problem it helped create.

The solutions

One of these solutions is to detect Deepfakes using machine learning methods. For example, while Deepfakes look very realistic, the technology is not yet capable of generating a natural blink of the eyes in imitated people. As such, machine learning algorithms have been trained to detect Deepfakes using eye blink patterns.

And you, what do you think of all this?