May 24, 2022

virtual reality headsets for unique marketing campaigns

Since its creation in 2014, the French company Homido has wanted to democratize the use of virtual reality among as many people as possible. To achieve this, the company labeled French Tech and historical partner of Google is developing several ranges of VR headsets with various features, all at affordable prices.

One million Homido VR headsets sold

A pioneer in the Mobile VR market, Homido has accumulated expertise and a high level of know-how over the years to develop virtual reality headsets that are easy to use and inexpensive.

The company develops several ranges of devices intended for different fields such as education, health, but also marketing. In all, more than one million Homido devices have already been marketed worldwide.

Homido Mini: the ultimate VR marketing tool

Among its innovations, Homido markets the Homido Mini: it is the smallest virtual reality headset in the world, foldable, extremely resistant, and can be stored in a trouser pocket.

Approved by Google, this unique headset is proving to be an excellent marketing tool acclaimed by hundreds of French and international brands such as Sony, Orange, Disney, and Air France.

Homido Mini: the ultimate VR marketing tool
Homido Mini: the quintessential VR marketing tool © Homido

Make VR technology accessible

When a brand wants to carry out a marketing campaign with virtual reality technology, it has the choice between an entry-level cardboard headset, which is inexpensive but not very durable, or a high-end Oculus headset costing several hundred euros. . With Homido Mini, brands benefit from a very good quality helmet that lasts over time! Its public price is fifteen euros and decreases according to the size of the order”, explains Pierre-Olivier Deschamps, the company’s founder.

In Japan, the multinational Sony has added a Homido Mini to many concert DVDs, allowing its customers to enjoy a unique virtual reality experience by capturing the event in 360.

“In terms of marketing, the Homido Mini offers a wide range of solutions for companies, whatever their field of activity. This gives them a real power of marketing creativity!”

Virtual reality devices at the service of education

Through its range of virtual reality devices, Homido is also developing the WWGC-certified Homido Grab model: a headset designed in partnership with Google and entirely dedicated to education.

Virtual reality devices at the service of education
Virtual reality devices at the service of education © Homido

“We are partners of the Google Expeditions project, we have provided many headsets for schoolchildren around the world. This project has been a great success since 3,500 schools are now equipped with our devices, including 250,000 students! “, adds Pierre-Olivier Deschamps.

Technological advancements in the healthcare sector

The French company also wants to offer innovations in the health sector. Its Homido Prime helmet allows visually impaired people to regain autonomy and a more normal life through the use of virtual reality.

“Using the Sight+ mobile app, this headset is able to increase contrast and brightness, zoom in, or change certain colors to help those people see better, such as people with AMD or Glaucoma.”

“With our partner GIVE VISION, we are currently in discussion with the organizers of the Paris 2024 Olympic Games to be able to equip the stadiums with a certain number of virtual reality headsets in order to allow visually impaired people to fully enjoy the experience!”

Many innovations to come

While virtual reality technology is still in its infancy, new innovations related to these VR headsets are emerging. Homido, for its part, is working on “painkiller” virtual helmet solutions, making it possible to avoid taking certain medications thanks to hypnosis.

We regularly look for new uses, whether in the field of marketing, education, health, but also sport. For example, we are developing a brand new partnership with a fitness brand to allow you to do your exercise bike or rowing machine session in an exotic virtual environment that makes the experience even more realistic.”, concludes Pierre-Olivier Deschamps.

Many innovations to come for Homido
Many innovations to come for Homido © Homido

This content was produced in partnership with OpenMédias. The editorial staff of BFM Business did not participate in the production of this content.

In partnership with OpenMedias