May 25, 2022

Vannes region: the family business becomes one of the main sponsors of FC Nantes

The AFD group will become one of the main partners of FC Nantes © FC Nantes

the AFD group (Atlantic Leak Detection), headquartered in Nivillac (Morbihan) will become one of the main sponsors of the FC Nantes in a difficult context around the club and despite thefan hostility.

The AFD group has been a specialist in water damage management since 1993 and the creation of the company by André and Michèle Gardin. Taken over by their three sons, Ludovic, Nicolas and Nils, in 2012, the company has experienced tremendous growth. Over the past four years, it has grown from 48 to 350 employees. It now has branches throughout France.

“The objective, by 2030, is to be present in border countries: Belgium, Germany, Switzerland, the Netherlands, Luxembourg. “

Ludovic Gardin, one of the five co-managers of the AFD group.

For “Make the brand known and increase its notoriety”, the AFD group, whose head office is in Nivillac, is betting, in particular, on sport. In the past, he has already sponsored several events, sports or local clubs. From next season, he will be one of the main sponsors of RC Vannes, in the second division of rugby.

Led by football enthusiasts, the group has sponsored FC Nantes for six years. Over the years, the partnership has grown.

“We started with four seats in the stands and an off-camera LED panel to become, from this season, an official partner. “

The group will be one of the club’s five main sponsors.

€ 500,000 per season

For the next two seasons, AFD has made a significant effort: around € 500,000 per season to appear on the jersey of the team that will play again this season in Ligue 1. The group’s logo will appear on luminous panels, in the field of the cameras, and on the panels used as a backdrop for the interviews. The company will benefit from several seats in the presidential lounge, for matches at La Beaujoire, as for away matches. “The places will be offered to employees, but I think I will still go to the Parc des Princes, in Paris”, rejoices Ludovic Gardin, who was in his youth, at the end of the 90s, a subscriber to the Loire tribune.

“Waldemar Kita, I don’t know him”

The tense context at FC Nantes, where a large part of the supporters oppose President Waldemar Kita, and where a group of entrepreneurs led by Philippe Plantive, manager of the company Proginov, and the former goalkeeper, Mickaël Landreau s ‘is positioned to take the head of the club in the event of a sale, does not seem to frighten the leader of AFD.

“We don’t play politics. Waldemar Kita, I don’t even know him. This redemption thing is not my problem. “

The group was the target of a hostile banner placed on July 14 at the Beaujoire stadium: “AFD Group: strengthening your support for Waldemar Kita means burying FC Nantes! Shame on you! “. Ludovic Gardin takes all of this with disconcerting relaxation.

“As long as people talk about us, good or bad, it’s a good thing. “

Last March, AFD sponsored for three weeks C Canteloup, on TF1, one of the most watched programs on French television. Commercials were also broadcast on RMC radio. Here it is now on the FC Nantes jersey. “We are replacing Manitou who was on the right shoulder before us. The next step is Synergie ”, concludes the co-manager, with a burst of laughter. The temporary employment company has been the main jersey sponsor of the Erdre club for nearly twenty years. But nothing seems to resist AFD Group’s high-speed development.

Ludovic Gardin, surrounded by the AFD group's management team, at his premises in Nivillac
Ludovic Gardin (left), surrounded by the AFD group’s management team, at his premises in Nivillac © L’Echo de la Presqu’île

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