R’Fox Production, the event organizer company, based in Meaux, must adapt to get through the health crisis. Patricia Roger, the director and creator, presented her strategy on Tuesday, January 11.
The Meldoise company, founded fifteen years ago, was hit hard by the cancellation of events due to the pandemic. Patricia Roger says: “We lost nearly 90% of our turnover in 2020 and we did not obtain a state-guaranteed loan (PGE). We survived thanks to our cash flow and state aid, but we won’t last another year. » R’Fox Production works with many companies and communities such as L’Oréal, Chanel, Eiffage, the Lausanne hotel school and more locally with the town hall of Meaux (mayor’s greeting ceremony and ball on July 14) . Suffice to say that the cancellation of the events of January did not help his situation and gave him the impression of “taking a leap back and returning to the beginning of the crisis”
To survive, we had to adapt. Patricia then created “R’Fox Evasion” which offers short stays for companies. She explains : “These are trips of less than three hours from Paris with complete programs of two to three days. We are looking for four to five star or charming hotels. We focus on quality. We meet a specific need. »
Business tourism, the new sector chosen by Patricia is also in crisis. However, the entrepreneur is optimistic: “Executives always need to get together. I believe in human relationships and the need to come together. » The project also meets the dual requirements of the health crisis and climate change.
The idea matured during confinement: “This is a project that I had in mind a few years ago but that I couldn’t develop because I had my nose on the handlebars. The health crisis has given us a new challenge and forced us to take a step back. During confinement, I felt the need to create. Anyway, we had no choice. We had to move on anyway. »
The project seems to be on the right track, Patricia devotes 50% of her professional time to the development of her new activity against 80% last year and has managed to reconstitute a team.
Last modified on Tuesday, 18/01/2022