Posted on Jan 13, 2022 at 7:00 am
When they think about their careers, management school students don’t imagine they thrive there the same way. A third say they are motivated by strong responsibilities, a managerial position and an attractive salary. 23% feel more attracted by the general interest, the social impact, the values and the culture of a company. 17% aspire to launch their own project, appreciate the freedom of action, challenge and autonomy. These three categories of young people are at the heart of the latest EDHEC NewGen Talent Center study, carried out in April and June 2021 among 8,000 business school students, one third of whom were respondents.
Competitor, committed, entrepreneur: three profiles facing the world of work
1. Competitor profile
This profile is above all attracted by salary and hierarchical position. He dreams of material success, recognition and taking part in economic growth. He prefers large companies in the private sector, is attracted to financial institutions, banking, insurance, consulting, auditing and the luxury sector. It thrives in an organization in the form of a business unit, made up of highly qualified professionals. The company which will know how to seduce him will have to have an attractive salary policy and will be prestigious.
2. The committed profile
His career goal? Have a societal impact, be able to get involved in the sustainable, social and environmental development of the company, be useful and have influence. Unsurprisingly, he prefers SSE companies and NGOs, but also the media, publishing, culture, eco-industry. An employer with a CSR approach and internal operation in project mode will have his preference and if, in addition, he is entitled to hours of his working time to take care of a project with a societal impact, this is the pinnacle.
3. The entrepreneur profile
This profile aspires to acquire skills, to develop personally, likes to multiply the missions, with a freedom of action to the key. He appreciates small businesses, more in the private sector. He is attracted to the distribution, e-commerce, sport and technology sectors. He considers it very important to be autonomous, to have total responsibility for the missions entrusted, to juggle with techno and with schedules. Intrapreneurship suits him perfectly.
The company, they believe in it
Beyond this categorization, the EDHEC NewGen Talent Center survey reveals all the heterogeneity and complexity of these young people in the world of work. “Against all expectations, they are very ambitious regardless of their profile, comments Manuelle Malot, director of the EDHEC NewGen Talent Center. They want to put their ambition at the service of their convictions and above all they trust the company to change the world. “
91% of them say they have a positive vision of companies, and this is particularly the case for nearly three quarters of young people involved. “This result is rather astonishing whereas one would have thought that these profiles reject or are at odds with the business world”, emphasizes Manuelle Malot. Same positive attitude from the competitors (71%) and entrepreneurs (69%). According to the students surveyed, companies “Have a great capacity for action on the world and on society, […] it is a mass of ideas, desires, dreams that form part of the projects […] some bring a progressive perspective ”. They go so far as to deem the business world “fascinating” (82%), “collaborative” (80%) and “modern” (80%).
The desire to participate in CSR challenges
But that’s not all. 92% also believe that companies are legitimate to meet current social, societal and environmental challenges, for example in terms of working conditions, impact on the environment, the fight against corruption and respect for human rights. . The hired profiles are particularly attentive to ensuring that the company takes charge of these three issues. And if they can participate, that’s even better.
“They see themselves as triggers for impactful missions and that is why their preference is for companies that need them to make their CSR revolution, whether in sectors such as finance, banking or the luxury they target as a priority ”, points Manuelle Malot who awards this youth the palm of courage.
However, this generation is not fooled. They also see the company as a complicated (75%), vertical (69%) and opaque (68%) world, unfair for 63% of employees, a “place of hierarchical relationships that are sometimes arbitrary. […] not always honest ”where reigns“ hypocrisy, greed ”quote some young people.