Anearly thirty-five years at the head of the company that bears his name, Tobias Grau, the manager and creator, and his wife Franziska, withdraw to make way for Timon and Melchior, two of their children. This duo, who joined the company in 2017 as artistic director, today takes on the roles of presidents.
A family matter
Parents are not completely abandoning the ship: Franziska will remain in the finance department, while Tobias will sign projects as a freelance designer. Graduates in political economy and art at the Berlin University of the Arts and at the Städelschule in Frankfurt, Timon and Melchior Grau, upon their arrival, put their creative talent at the service of the family business, first by changing the ” brand image (logo, website, e-shop and social networks), then by offering a different lighting experience. So the lamp Parrot opened in 2018 a new field of application, by adding the notion of nomadism to the catalog. “Melchior and I are fascinated by the work that Franziska and Tobias have done, Timon confided at that time. The Tobias Grau brand is a blend of poetry, design and technology, and we are delighted to bring our creative universe to it to jointly develop a vision. “
Through this role, the Grau sons pursue their mission of transformation while respecting the existing. Following the example of the model Team Home, domestic variation of the professional “Team” collection. Team Home supports the generalization of teleworking, offering lighting performance in terms of power and precision associated with an elegant and minimalist design. Controlled via the GrauControl application, this lamp also promotes well-being thanks to its beam lens developed by Tobias Grau, which combines soft but efficient light without glare. “It is with great pride and enthusiasm that we pass the baton on to Timon and Melchior, say parents. They lead the company with creativity and vitality, deeply committed to collaborative work and sustainable practice. We are confident that they will guide the brand to a prosperous future. “ A beautiful passing on of the torch!
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