January 18, 2022

Exclusive: How do business leaders anticipate 2022? Response with Pauline Duval, CEO of Groupe Duval

Pauline Duval, CEO of the Duval real estate group and member of the YPO network

Conducted from November 18 to December 5, the YPO Global Pulse Survey questioned 1,700 business leaders from 101 countries on the opportunities and difficulties expected in 2022. Almost two years after the start of the pandemic, the crisis seems to be confirmed. Indeed, the majority of executives surveyed (47%) said that their business outlook was rather favorable for 2022. Two factors explain this positive anticipation: revenue growth is on the cards (37% reported an increase 20% or more of their turnover since the start of 2021) and the hiring momentum continues (38% of respondents have experienced an increase of 10% or more in the number of employees since the start of 2021). If the context is generally favorable, business leaders are concerned (71%) about the impact of inflation on their business for 2022. Another downside, the tensions on the supply chain, which will continue in 2022, since only 2% of respondents believe that they will be resolved at the beginning of 2022. Exclusively for Forbes France, Pauline Duval, CEO of the Duval real estate group and member of the YPO network, sheds light on the challenges that are preparing to take up business leaders next year.

What state of mind are leaders approaching 2022?

Pauline Duval : The study carried out by YPO clearly shows two things. The first is that the future difficulties are anticipated by the leaders in a precise manner. Inflation, supply difficulties and recruitments worry leaders in all the countries surveyed. At the same time, and this is a point that I also share, we can rejoice in the fact that economic activity is picking up, that the turnover have increased since the start of 2021 for many companies around the world. These are all elements that will undoubtedly promote a rebound in activity. There is no naivety on the part of the leaders about the difficulties to come, and at the same time, a certain optimism.

In this context, can we hope for good news, particularly in terms of employment or investment?

Pauline Duval : When we look in detail, the situation is indeed improving for many companies on two essential business factors: revenue growth, which I just mentioned, and hiring. It emerges from this study that a large part of the companies have recruited, even if of course, all the territories and all the sectors are not affected in the same way. In France, for example, the spreading out of PGEs and partial unemployment have made it possible to cushion the impact of the crisis.

Even if the climate is considered rather favorable, business leaders anticipate difficulties on certain fronts. Can you tell us more?

Pauline Duval : The most problematic point for the majority of the leaders surveyed is the difficulties on the supply chain. Almost half of the members of the network consider that the situation will not be restored before 2023. This is a subject that comes up often in our discussions. To this is added inflation which worries all business leaders because it could, through the mechanism of repercussion on the final sale price, penalize consumers by reducing their purchasing power. I am thinking in particular of the food, industry and raw materials sector.

On the employment front, if hiring continues, companies are facing a labor shortage. What are the most stressed sectors?

Pauline Duval : The global labor shortage continues to pose challenges for many businesses of all skill levels. As we have seen in France, the difficulties in recruiting in the catering sector, for example, pose serious problems for managers of establishments.

Two later, what assessment do business leaders draw from teleworking?

Pauline Duval : Their return is ambivalent. On the one hand, the executives surveyed do not really believe that productivity is higher thanks to teleworking. On the other hand, most members of the YPO network believe that these flexible working arrangements will become more permanent. This seems logical to me, because beyond the health implications, the question of time, transport costs, and the positive ecological impact of teleworking are strong arguments for moving towards hybrid working methods.

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