May 24, 2022

Company: a new experienced director for the Balaruc thermal baths

The establishment has been severely tested by the health crisis.(© City of Balaruc-les-Bains)

After the unexplained departure of its director Thierry Cours, two months ago, and an interim assumed by the deputy mayor of Balaruc-les-Bains, Didier Calas, a new era is opening within the spa establishment.

“Following a recruitment process lasting several weeks for which the firm that supported us in this process received and analyzed more than 600 resumes, we chose the candidacy of Mr. Paul-Francois Houvion to take over the general management of the Société Publique Locale des Thermes de Balaruc, ”explains Didier Calas, CEO of SPLETH.

A business development specialist

The new director has a profile marked by extensive experience in large-scale distribution, which is what pleased the public company: “his expertise in ERP management (establishment open to the public) subject to specific regulations, is combined with a strong culture of commercial development, ”explains Didier Calas.

Paul-François Houvion, a reassuring CV for Balaruc.
Paul-François Houvion has a reassuring CV in Balaruc. (©DR)

Having started as a store manager, he took part in the development of the Simply Market supermarket brand, notably being marketing director and then operational director. He then joined the Casino group, where he was responsible for the development of the Leader Price franchise. Recently, he was development director of the Flo group (Hippopotamus) and then took over the head of the Pizza Del Arte restaurant chain.

He integrated his functions at Balaruc since August 3 and will be responsible for redressing the Balarucois establishment, hit hard by the health crisis and to continue the development of the company, which was, before the Covid, the first institution. thermal spa in France, in terms of attendance, ahead of Dax and Gréoux-les-Bains.

Has this article been useful to you? Note that you can follow Métropolitain in the Mon Actu space. In one click, after registration, you will find all the news of your favorite cities and brands.