May 25, 2022

Benefits of using a CMS for small businesses

When creating a website for your business, you may face the difficulty of choosing the best software for your project. Indeed, there are currently many options on the market. Very often, companies opt for a Content Management System (CMS) because of the low costs. However, the question of which system is best suited for a small business remains open. Of course, there is no single solution to this question. On the other hand, there are many advantages to using a CMS for small businesses. Benefits that we will present to you in this article.

What is a CMS?

The concept of CMS in web development appeared in the 1980s. Before that time, to design a web page, the developer had to code each content of it. From images, text and its appearance separately. Which was a rather complex task. CMS are created to make it easier for developers.

By definition, a CMS or Content Management System is a computer program that facilitates the design, management and updating of a website or a mobile application. To this end, it provides the developer with a set of exploitable elements, in particular website templates and a library of plugins.

With a CMS, you don’t need to have any computer coding knowledge to edit a website or app. This content management system also allows several people to work as a team on a project with different levels of permissions.

The most famous CMS are: WordPress, Wix, Joomla, Prestashop. These are open source and proprietary CMS.

What is an Open Source CMS?

A CMS is said to be Open Source when its source code is accessible to all users (at no additional cost). This gives you the option of modifying it and redistributing it to someone else later. This type of CMS is generally very popular with developer communities.

Open Source software offers several advantages, namely:

  • The possibility of modifying the source code according to the type of project,
  • Free access to the CMS,
  • The ability to open access to multiple users.

The main advantage of open source software is the possibility that it offers each developer to develop the tool. This is the case of the Zyro CMS which is an affordable solution for small businesses who want to create a professional website.

This CMS allows small businesses to create a site that loads quickly. This will allow them to convert most of the traffic on their site into customers. You have the choice between ten templates created by professional designers. Zyro also allows you to customize its templates to adapt them to your business. This without any need for any special coding skills. One of the main means used by this CMS to differentiate itself from its big competitors is to offer very practical branding tools, developed using artificial intelligence.

Benefits of using a CMS for small businesses

Today anyone can build their own website without coding skills using CMS. Indeed, all you have to do is choose a template and then adapt it to your activity. You can therefore modify and / or add new modules from the existing base according to your needs.

Here are some advantages of choosing a CMS:

Maintenance

CMS have thriving communities that contribute to the development of CMS. Thus, new extensions are regularly created and bug reports reported to the development teams. This allows a constant improvement of the CMS and updates to overcome the security challenge. This guarantees small businesses maintenance of their site with regular and reliable updates.

Low development costs

The use of CMS and the industrialization put in place allow companies to offer reduced prices while achieving significant margins. Therefore, they become competitive in the market by offering quality sites at low cost.

A modular and scalable solution

CMS provide modular and adaptable websites to developers. Thus, additional functionalities can be integrated in line with the architecture of the site. Most often, these additional features are added with the help of plugins that you can freely activate or deactivate.

Speed ​​of development

Using a CMS to design a website can significantly reduce development time. Indeed, it only takes a few minutes to install and configure a CMS. You then have a ready-to-use administration part that you can adjust as you wish.

In addition, the multitude of extensions available also save even more time for the specific development of an add-on. This can be very beneficial, especially for the development of an e-commerce site. These generally require planning the management of products, variations, shippers, payment methods, taxes, etc. These are all elements that would require an enormous amount of time if they had to be configured from scratch.

Improvement of natural referencing

A CMS also facilitates the indexing of the pages of the site by the search engines. Indeed, most CMS automatically create a robots.txt file thus indicating to search engine robots to know which pages are indexed or not.

In addition, the CMS also add a permanent redirection of the articles whose url address could have been modified inadvertently. A feature that allows developers not to have to track down so-called “dead” links themselves. The CMS handles this detail with confidence, which influences the popularity of the website pages.

In addition, the CMS tend to respect at best the standards of the W3C (world community governing the standards of the web for a uniform functioning of the sites). This guarantees optimized natural referencing.

Guaranteed support and resources

CMS generally enjoy a very active community. Therefore, a support forum usually helps to find solutions and ask questions about problems encountered, thanks to other members of the community. In addition, you have at your disposal official documentation and resources which explain in detail the functionalities of each module used.

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