The brand is known to have many restrictions on its equipment and products. A new service, however, will be launched next year in the United States to give customers the opportunity to tinker.
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Apple will give its users the opportunity to repair their smartphones and certain computers themselves, an unexpected concession from the technology giant, known for its very closed ecosystem of devices and software. The online store, called “Self Service Repair”, will buy more than 200 spare parts and useful tools for the most common problems of the latest iPhone lines (12 and 13), such as defective batteries or screens, ‘after a press release (in English).
The apple brand has long restricted repairs to its technicians in its stores – at the counter called “genius bar” – and certain authorized traders, but waiting times and prices are generally high.
This characteristic of Apple and accusations of planned obsolescence regularly earn it criticism about the durability of its devices. “We didn’t think we would ever see that”, reacted on Twitter iFixit (in English), a website that presents itself as a guide to repairing all kinds of objects. What Apple offers “isn’t perfect, but we’re glad they’re finally admitting what we’ve always known: everyone is smart enough to fix an iPhone.”.
The new service will be launched in the United States in early 2022, before being extended to other countries in the year, and will soon include, in addition to smartphones, computers equipped with the M1 chip, manufactured by Apple. “Customers reach over 5,000 authorized suppliers and 2,800 independent repairers who have access to spare parts, tools and manuals.”, specifies the Californian group.
This decision comes as Apple is regularly criticized by companies and authorities for controlling too closely its physical and intangible ecosystem. Compatibility issues with devices from other brands, for example, strongly encourage consumers to stay in the apple world. And on the iPhone, Apple’s operating system closely supervises third-party mobile applications, which have to go through the App Store, the name of the download platform.